Fearless & Unconventional: Thais’ Journey from what her parents wanted for her to choosing to carve out her own path of Innovation
By Åsa Nilsson | Feb 14, 2025
In this episode, we explore the bold and unconventional journey of Thais, a 23-year-old who chose creativity and disruption over a traditional engineering path.
A natural innovator, she and her team created the Storyn app and a successful YouTube channel covering pop culture, all while helping others go viral on TikTok and LinkedIn—often from behind the scenes. Guided by a “learn anything” mindset, Thais values bold decision-making, data-driven strategies, and staying fluid in her creative pursuits.
Her story highlights the power of choosing one’s own path, embracing failure, and prioritizing meaningful relationships.
Tune in to hear how she turned a life-altering decision into a mission to innovate, disrupt, and inspire.
Xx,
Åsa
Guest: THAIS GESTERLING
IN THIS EPISODE WE TALK ABOUT:
- IN THIS EPISODE WE DISCUSS:
- I met Thais as a 13 year old, she is now nearing 24.
- When she was 19 years old she hired me as her Life Coach.
- How do she and I see her differently?
- Born to Brazilian parents, moved to Sweden with her mother when she was young.
- Differences between Swedish and Brazilian cultures as it pertains to family.
- Åsa sees Thais as fearless and willing to experience life even if it will not look successful to others.
- Thais isn’t afraid to learn from her own experiences. Not afraid to fail.
- Thais, her life partner Andre and team created an app called Storyn, and a YouTube channel that discusses Bridgerton and other tv shows and celebrities that have done amazingly well.
- Her content creation has helped others go viral on TikTok and LinkedIn, however she is always in the background.
- Super creative person, she does what she finds ‘cool’.
- ‘You can learn anything.’
- She and her team inspire each other every day to make bold decisions.
- Thais was raised in a family of two engineers and she is the eldest child of 4. How has this impacted her life?
- Find out what happened when it came time for Thais to choose an Engineering degree or her own way. (BOLD authentic LIFE ALTERING move).
- ”I will resent them for my entire life if I would have done what they wanted me to do.”
- Åsa shows the 2 of Swords card in the tarot deck that she pulled before the call.
- Thais and her team are now discussing 3D Audio Stories in order to enhance the audio experience and to make the user feel immersed in another dimension. (Ummm, yeah. Cool. Don’t you also sit around and come up with ideas like this?? You see why I get so inspired by her?!)
- She and her team are very data driven, no attachment to the results, simply looking to see what works and what doesn’t. Then move on (I LOVE THIS! So not me!)
- ”Don’t attach self worth with results”. A lesson she had to learn early on.
- Staying fluid. Not boxing herself in. Staying committed to what she feels makes sense.
- Thais North Star: To Innovate and Disrupt and continue caring about making the world better.
- Your relationships are critical for a good life. Choose them wisely.
Mentioned in this episode:
- Rider Waite Tarot Deck- 2 of Swords
- Tjing – Kul veckopeng
- Storyn – 8D Stories that sound like a movie
WHERE CAN YOU FIND THAIS:
Thais asked me to add this message from her:
”I want to give a special thanks to YOU Åsa
Thank you for your kind words, Thais.
Contact Information for Komeil Asli, Podcast Production Manager.
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Thank you so much for listening!
Xx,
Åsa
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